"An absolute authority not just on Operations Manuals for franchising, but franchising itself."
+44 7956 315750
Create Manuals that Engage, Protect and Grow Your Business
Unlock the potential of your franchise with operations manuals that inspire action, safeguard your brand, and drive growth.
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Boost Engagement – Transform dry operations manuals into dynamic, knowledge-sharing tools.
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Minimise Risk – Protect your brand by ensuring processes are followed consistently.
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Scale with Confidence – Equip franchisees with everything they need to succeed from day one.
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Save Time – Get practical templates and examples you can adapt immediately.
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About Penny
Helping Franchisees Turn Knowledge into Profit
For nearly 40 years, I’ve helped franchisors and multi-site business owners take the guesswork out of operations. From startup franchises to international brands, I turn complex processes into clear, engaging manuals that drive consistency and performance.
But let’s face it – no one likes dull, text-heavy manuals.
That’s why I created Manual Magic – a proven framework that transforms how your teams learn, grow, and contribute.
Curious about my latest insights?
Why Manual Magic?
More than just an Operations Manual.
It's a growth tool for your business.
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Boost Engagement – Manuals your team actually wants to read.
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Minimise Risk – Safeguard your brand and processes.
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Scale with Confidence – Consistent guidance across all locations.
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Save Time – Proven templates that fast-track results.
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Amazon No. 1 International Bestseller
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Case Studies:
Real Results from Real Franchises
'We are what we repeatedly do. Excellence then, not an an act but a habit.' Aristotle
AA Driving School / British School of Motoring (BSM)
Faced with a blank slate, the AA and BSM needed an Operations Manual that could scale with their franchise. We crafted a comprehensive guide from the ground up, giving franchisees the clarity to hit the road running.
Costa Coffee
Costa’s rich intellectual property needed structure. We turned fragmented resources into a streamlined Operations Manual for the international Brand Partners that supported Costa's growing network of 2000 franchisees.
Patisserie Pénélope
By incentivising franchisees to contribute 'how to' video tutorials and guides, this franchise transformed their manual from a dull, text-heavy tome that nobody read, into a thriving knowledge hub. Top contributors earned rewards, fostering a culture of continuous improvement.
How I Can Help You
Tailored Support for Every Stage of Your Operations Manual
Create from Scratch
Build a brand new Operations Manual that reflects your vision and values.
Refresh an Existing Manual
Modernise and revamp an outdatedManual to enhance engagement.
Ready to go beyond a dull text-heavy Manual?
Develop a collaborative platform where teams contribute to continuous improvement, learn, and grow together to scale the business.
Resources
Learn, Listen, and Grow
Explore insights, strategies, and real-world examples that help businesses unlock the full potential of their operations manuals. From podcasts and articles to guest interviews, this is your hub for practical advice and inspiration.
📖 Articles & Guides
Practical insights to help you streamline processes, engage franchisees, and drive business growth
The Great Resignation and the Future of Work
The Power of the three Cs in Building a Strong Franchise (p59)
Planning & Managing Your Operations Manual to Achieve Success (p61)
🎙️ Podcasts & Interviews
Listen in as I share tips and real-life experiences on transforming manuals into growth tools.
A Half Dozen Things with Pete Rushmer
Franchise Knowledge Sharing with Harvey Tuck, The Franchise Show
📅 Events & Webinars
Join me at upcoming events or catch up on past webinars.
Grow Your Vision
Got a Question? Ask My Wizard!
Get instant answers to your most pressing questions about creating, updating, and maximising the impact of your operations manual. Powered by Manual Magic, my chatbot is here to guide you 24/7.
Key Benefits:
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Expert Knowledge at Your Fingertips – Based on insights from Manual Magic.
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Quick and Easy – No waiting, just ask and get real-time answers.
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Tailored for Franchises – Get advice specific to franchising and multi-site business operations.
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Interactive and Intuitive – The more you ask, the smarter the wizard gets!
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Testimonials - See What Others Are Saying
Discover the impact Penny's Manual Magic has had on business leaders.
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'Penny Hopkinson is the pre-eminent expert on planning and writing profitable Operations Manuals.' Pip Wilkins, CEO, The British Franchise Association
'Penny Hopkinson "gets" franchising. Manual Magic is a must-have book for any franchisor. If you are a franchisor, read this book. It will help you identify the flaws in your current Operations Manual. If you are planning to franchise your business, read this book. You will use it as a template to provide your franchisees with the best possible companion on their franchise journey. 'I've been involved in franchising for 17 years. This is the most important book I've read. It will help any franchisor set the right tone with their franchisees.' Steve Ennis, BFA Franchise Champion
'Penny’s Manual Magic brilliantly deconstructs the process of creating an impactful and practical Operations Manual. Her three-step process is a great approach and equips franchisees with a useable framework to successfully emulate the franchisor’s Business System and achieve efficient growth. 100% recommended.’ Simon Hedley, Strategic Alchemist
'From not knowing where to start and everyone perceiving it as a chore, creating our AA Driving School Manual became a pleasure. It was very satisfying and rewarding because of the simple method Penny has developed and how the AA brand was represented throughout.’ Gill Balshaw MX (retired)
'While working on The Eden Project system and Operations Manuals, I have found the 3-step principles in Manual Magic to be incredibly valuable. These principles have been successfully applied with multiple clients at Whitbread and in Java Group - East Africa. They have proven to be a great support for developing first Operations Manuals and upgrading current ones. The process ensures relevant and engaging content, as well as cross-functional collaboration. I highly recommend Manual Magic as a must-read and great reference tool.' Joanna Dawson, Consultant & Coach
‘It’s a treasure trove. So much knowledge and information to incorporate. And, on top of that, making it readable.’ Sheryll Webb, HR Manager (retired)
Let's Bring Your Manual to Life
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